VIDEO PREMIERE: NATALI FELICIA “RUN LIKE THE RIVER”
photo / Blanca Linder
Swedish songstress Natali Felicia has created a moody, breathtaking film fantastique of a video for “Run Like the River.” Her song is a tale of refuge and finding light in the plights of social and personal turmoil. Directed by Joakim Carlsson of Good Company, ala, Beyonce’s “Lemonade”, the imagery of Natali’s fleeing and stirring in an ominous ocean translate into an ode to the refugee crisis in which the artist wanted to make a tune in solidarity with the stillness of pain.
Natali says, ”I had such an inspiring and rewarding time working with director Joakim and his team over in NYC. He really encapsulated my visions and helped me turn them into something beautiful, something tangible. This song is about running for your life, in hope of finding a safer place or even a better era, describing this border between the times of chaos. There is a raw discord in that I wanted to try and capture both this bravery; an escape through dramatic and passionate visuals and performance, while still rooting into a deep and profound calmness, and acceptance.”
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