Lila Drew’s arrival unto the music scene was more like a highway speed chase to the top of the buzziest playlists and music charts. The songstress debuted her single “faded/2am” ft Goldlink with support from Zane Lowe and a spot on Spotify’s New Music Fridays. The track has already amassed over1 million streams while her last video was the #1 feature vertical video on Spotify last week.
Lila spent most of her childhood and teens living between London and Los Angeles drawing musical influences from her father’s extensive record collection including Hip Hop, Rock & Roll, Motown, Folk, and R&B (and everything in-between). The artist started writing her own music at 8, producing her own demos in her teens, wielding an autobiography etched into pop-dom.
Premiering today we get a taste of Lila’s vast musical prowess with the video for her breezy track “november.” Marking fellow up-and-coming teen artist Manon Macasaet’s directorial debut, “november” is an anthem for the forlorn days of in-betweenness that happen at every stage in life.
Lila says of the video, “This video kind of came about in a daydream. I was doing homework and spacing out — the video idea came to me at that moment! I opened up notes in my phone and typed out this concept as fast as I could, imagining an old computer with different graphics moving through it. “november| is a really nostalgic song for me and it encapsulates so many aspects of childhood innocence and that unregulated freedom you have as a young kid. I wanted to keep the nostalgic vibe in the video, using classic y2k elements (which was the year I was born!). I had also just finished my faded/2am zine and was really inspired by that fluid and visual-heavy format, and I thought it would be cool to have the video feel the same way. I think the video is how my mind would’ve looked when I was growing up — carefree and colorful with bits of teenage boredom and a longing to be that young again.”
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