VIDEO PREMIERE: MONOGEM – “GONE”
Words / Erica Russell
Who needs boys anyway when you have amazing girlfriends to fall back on? That’s the idea behind LA indie artist MONOGEM‘s video for “Gone,” a sensual slice of synth-pop girl-power.
Throbbing 80s synths and neo-R&B beats drive forth the empowering new track from Jen Hirsh, who goes mononymously by MONOGEM. The lush soundscape (which would feel perfectly at home on a Disclosure or AlunaGeorge record) serves as the perfect backdrop for the track’s dreamy video, premiering on LADYGUNN exclusively today.
There’s a certain kind of precious tension that exists between some girlfriends, a deep love and desire that remains often unspoken but never unfelt. MONOGEM’s “Gone” video captures this fleeting feeling gorgeously and intimately, featuring two friends who literally “dance around the line between friendship and attraction.”
“‘Gone’ was inspired by strong, independent women,” Hirsh explains. “While working with directors Dillion O’Neal and Chris Lowery of WE WRK WKNDS, we were able to create a casual and super sexy ‘girl moment’ between two friends, listening to music and being fully present with each other.”
No wonder MONOGEM is our new girl crush.
MONOGEM @ SXSW/Tour Dates:
3/18: Beautiful Buzzz Showcase @ TBA
3/18: Reverb Nation Showcase @ Cheer Up Charlie’s
3/19: TOMS Party @ 1401 S. Congress Avenue
***More SXSW dates TBA
4/22: Modern Wing, Art Institute of Chicago @ Chicago, IL
4/ 23: The Marquee @ Virgin Hotel @Chicago, IL