Latin urban music has a new star: Joyce Santana. The Puerto Rican artist has just stormed onto digital platforms with his latest album, Nada Personal, set to take over playlists everywhere.
The album’s lead single, Crisis, features reggaeton legend Yandel. Crisis is accompanied by a music video where Joyce and Yandel move through a scene filled with models while delivering the song’s melancholic lyrics. This romantic reggaeton track echoes the style that propelled artists like Manuel Turizo—and even Bad Bunny in his slower, more emotional songs—to global fame.
Yandel isn’t the only heavyweight on Nada Personal. The album boasts collaborations with some of the biggest names in Latin music, including Feid, Tainy, De La Rose, and fellow Puerto Ricans Díaz and Brray. Together, they add the perfect mix of talent and energy to make this album unforgettable.
Spanning 17 tracks designed to get people dancing, Nada Personal is no overnight success. Joyce Santana reveals that this project has been years in the making, carefully crafted to include standout songs like El Gigante de Carolina, Tu Ciudvd, Rehab, and Superman. His rap skills shine on No Se Ve el Corazón, a track that pays tribute to the genre that first launched his career. Nada Personal is a testament to Santana’s versatility and his determination to leave a lasting mark on Latin urban music.
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