Milan-born and bred Marta Pozzan exploded on the blogosphere scene when she was just 19 with her blog, “It’s Super Fashion”. She always had a passion for fashion, experimenting with clothes at a young age and being snapped up by street style photographers when she was as young as 14 years old. While attending college in her town, Marta got recruited to work at Vanity Fair Italy and from there she became a regular face and influencing figure in the fashion set.
Marta now runs her namesake site and shop, combining, fashion, cinema, and art to create original stories, and an amazing a shopping experience on her revamped site Marta Pozzan.com
We catch up with this Italian darling about style, blogging, and important issues, in between her building an empire.
Marta now runs her namesake site and shop, combining, fashion, cinema, and art to create original stories, and an amazing a shopping experience on her revamped site Marta Pozzan.com
We catch up with this Italian darling about style, blogging, and important issues, in between her building an empire.
As a prime example of an influencer, what are the pros and cons of being a public figure?
Sometimes I find it interesting that people who don’t quite know me personally think that because of my job I get to live this amazing and glamorous life 24/7; I mean I am very fortunate and definitely have an unconventional position but I work for it, really hard actually, like I would for any other job. So that part, the judgments and the negativity, I quite don’t like. But I love to be able to work with such amazing and inspiring creatives on different projects and also the fact that I never know what I’ll be working on the next month and whom I’ll meet; there’s some sort of thrill to that. And being ‘a public figure’ makes people pay attention to what you do, what you say or post, for the good and the bad but at least it feels like someone out there is listening, it’s pretty impactful if you think of it that way.
What about blogging & social media excited you?
While attending college in Milan, I started working as a fashion editor for Vanity Fair Italy’s fashion editor-in-chief SilviaPaoli and for LostinFashion.it, a fashion and lifestyle blog. As much as I loved fashion I wasn’t super happy to work for someone else. I wanted to work for myself, I’ve always wanted to do my own thing, to have my own business. So I said to myself: I love it so much, I think I should start my own blog. In 2012 I launched It’s Super Fashion now turned into Martapozzan.com, a curated gallery of images that are art, fashion, cinema, and design-related that feature shoppable products through a story-telling and editorial approach.
What’s your opinion on the fashion/blogging world and culture?
I respect all of the fellow influencers and bloggers, I might appreciate some more than others but I know how much effort and time and dedication go into what the final product looks like and the content we create, so I believe blogging is this new face of fashion that needs understanding and admiration. I see bloggers being the ultimate digital ambassadors that from starting with sharing their own take on fashion through social media are now becoming not only web stars but actual celebrities. Despite the latest angry article released on VOGUE.com against blogging and social media influencers, calling them out for getting paid by brands, I see it just as a new form of advertisement.
What projects are you or do you want to be working on now?
I’m currently focusing on video content, where I feature brands and clothes through mini fashion films. The new video series featured on my website is called “Fashion Tales.” It’s a narrative of fashion short films that feature brands and is delivered in a cinematic way. I’ve been in a lot of commercials lately, but the most exciting gig will be a digital campaign for the new KENZO fragrance, which I just shot in Paris during Fashion Week. I’m also collaborating with M Missoni on a lookbook shoot in the next few weeks.
If we’re talking about a dream brand, Miu Miu or Calvin Klein; a dream filmmaker, Terence Malik or Wes Anderson.
What issues are important to you now?
I firmly believe that women empowerment has never been such a thing as it is now; there is still so much to do but I often find myself more inspired by women than men these days so that’s a sign of how much we have achieved. I believe education is the key to a good life and access to a lot of doors; so much goes on in a kid’s brain in the early years that I wish a lot more awareness was brought to how special that time period is for the parents and their children.
White bodysuit: REVOLVE x House of Harlow
Tracksuit: Adidas Original
choker + red blazer: BreeLayne . Jeans: COS
Green fur + black sheer top: Bree Layne Jeans: COS
photos / Angela Peterman
hair & makeup /@ABhairmakeup
styling / John Allen