With a deep violet filter adding an air of intensity and drama, Ella Collier has arrived on digital platforms with the music video for her latest single, FIEND. The daring, provocative, and controversial track fully embraces hyperpop—a genre deeply embedded in the singer’s artistic DNA.
The visually striking video features Ella in the shower, intensifying the song’s raw and visceral energy. As the debut single from her album DANGEROUS, the track offers just a glimpse of a meticulously crafted 12-song project, born from two years of relentless dedication.
The video perfectly complements the song’s exploration of obsessive, all-consuming love. FIEND deliberately stirs controversy, tapping into a theme often dismissed as unhealthy in today’s culture—soul-tie relationships.
“I’ve always been interested in the intensity of a soul-tie type of love. Whether it’s toxic or not, I have a deep desire for a love that’s soul-crushing and exciting—a love that literally shoots me into the ether. ‘FIEND’ is the embodiment of that fantasy, it’s the song I’ve always wanted to make. We had so much fun building this world, I hope you have a blast celebrating your deepest, weirdest desires with me.” the singer explains about the track.
Ella Collier’s rise has been defined by constant evolution within the independent music scene. From intimate performances in small venues to gracing legendary stages like The Troubadour and El Rey, she has carved out a path fueled by authenticity and innovation.
A graduate of USC’s Thornton School of Music, Collier refined her ability to blend genres seamlessly—pop, hip-hop, EDM, R&B, and hyperpop—all of which now shape her distinct sound. Her work has extended far beyond the studio, with placements in hit productions like Love Island, NBA 2K, and ESPN’s X Games. She has also collaborated on major brand campaigns for Bose and American Eagle. Among her standout achievements, she co-wrote D.N.A Cypher’s debut single, which skyrocketed to #1 on China’s music charts, and penned the centennial anthem for The Los Angeles Coliseum, set to play during the 2028 Olympics.
Now, with FIEND, Ella Collier proves once again that she’s not here to follow trends—she’s here to redefine them. Bold, unapologetic, and relentlessly creative, she continues to build a sonic universe that resonates with those who crave unfiltered emotion and intensity.
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