With her signature synth-pop sound and the polished production her fans have come to expect, indie artist Ella Vos makes a triumphant return with her latest single, Kawaii. This track reinforces the core themes Ella has championed in recent years: resilience, femininity, and self-empowerment.
“As a solo artist in the music industry for nearly ten years, I’ve had my ups and downs; I’ve been starry-eyed, I’ve been jaded. This song is about returning to the music world, the Los Angeles that I know and grew up loving, and saying goodbye to my people-pleasing self. It’s about chasing what I know makes me most joyful.” — Ella Vos\
Kawaii, the Japanese word for “cute,” is the first single from Ella’s highly anticipated fourth studio album, ROSEBUDS. However, it’s also a continuation of the narrative she began with Superglue, her 2023 album, which emerged after a cancer diagnosis, the challenges of motherhood, and a divorce.
The track stays true to Ella’s essence, blending dreamy melodies with introspective lyrics. Drawing comparisons to modern synth-pop icons like The Weeknd, Lorde, and CHVRCHES, Kawaii showcases the synth as its central element, delivering a shimmering soundscape that captivates from start to finish. It also serves as the gateway to ROSEBUDS, Ella’s first self-produced album, set to drop in May.
While Ella Vos has gained increasing recognition in recent years, her journey in the music industry spans over a decade. Before stepping into the spotlight as a solo artist in 2016, she worked as a classical pianist and keyboardist for other bands.
Her breakout single White Noise catapulted her to fame, reaching #1 on Spotify’s Viral Charts. Rolling Stone praised the track as “a seductive, gauzy, downtempo offering with enough pop polish to land it on a big soundtrack.”
Ella has racked up over 300 million streams—an incredible feat for an independent artist—and sold out multiple shows across North America. With ROSEBUDS on the horizon, it’s safe to say this album will be one to mark on your calendar. Get ready for May, when Ella Vos invites listeners into another chapter of her evolving artistry.
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