Story/ERICA HAWKINS
Photos/KRIS FUENTES CORTES
Hits, the road, the studio, then the road again- Atlas Genius have been on a non-stop trajectory since their single, āTrojansā hit eager airwaves. Now, after releasing their first new single in two years, Keith and Michael Jeffery are taking a fresh approach to creating their yet to be named (or already named, but itās under wraps) album.
We caught up with the brothers the day after their Lollapalooza pre-show, hours before their live set, and mid the recording of their newest record to talk about the daunting task of following up on quote unquote hits, making music in the moment, and how Chicago is like New York on Valium.
Last time we talked to you at Austin City Limits you were excited about being on the road. That was almost a year ago, how do you feel now?
Keith: Weāve been on the road a lot, weāve also been in the studio any day that we havenāt been on the road. Itās a nice balance at the moment, recording for a few weeks, taking a week off, doing some shows and coming back. Because doing too much of anything in life tends to get monotonous, whether itās touring or being the studio, or whatever it is you know – holidaying, even, sometimes taking a Holiday, Iām yet to do, Iām yet to Holiday for that long, but Iāve heard rumors.
You guys have been busy. Have you taken a break at all between albums or between touring?
Keith: I mean we donāt really take breaks, we just alternate between things.
Michael: We went home for Christmas, that was it.
Keith: Donāt believe a word I said. We went home for Christmas for six or seven weeks, and we went to Mexico for a week after the last tour.
Michael: There was some work involved with that. We had to play a show and then we had a few days off.
I donāt know if that counts. Does that really count?
Keith: Iām going to honest, we didnāt do much work. It was great. Iād never been to Mexico and it was beautiful.
You just released a new single, how does it feel to put new music out into the world after two years?
Keith: Itās such a great feeling because itās been two years, and to put something out weāre this proud of. Weāre still working on the album as well, so itāsā a really nice balance where you can put new music out but itās just a taste of where weāre headed. So itās great, itās a really nice feeling.
Is there a change in sound at all? Does it feel like itās telling a different story than your previous album, Inanimate Objects?
Keith: Yes and no. Iām sure people hearing will hear a difference. Weāre in the middle of it so itās kind ofā¦ weāre the last people to ask about how it sounds. Thereās a different approach on this album than the last two albums. I did a lot of songwriting over the last year for this album, so as a result, we have a lot of songs to choose from. And I prefer this way, itās a new way for me. We would always write in the studio because we have a production background. Weād always produce at the same time as write. And that can be good because you can find inspiration in the sounds.
Michael: It drags the process out.
Keith: And I think it puts a lot of pressure on a certain idea. I think when youāre creating you shouldnāt necessarily be thinking of the end goal. Itās really just about being in the moment and exploring it. I think producing at the same time as writing takes you out of the writing part of it too often. So I think this time around, so far it seems to be working well for us because you can just go in with a bunch of ideas, record them all, and see whatās best – and not be married to an idea purely because you put a lot of time into it. Thatās a mistake humans make and Iām definitely guilty of that.
Is it hard to have all of these songs that are really successful without having the thought in the back of your head, āwell that worked before, should we replicate thatā?
Keith: It can be daunting if you think of it in a certain way having quote unquote āhitsā in the past, but I think that when youāre in the room and youāre really into whatever youāre doing you donāt even think about that. And you just trust in the process, that hey – we know what weāre doing here and just do the best we can and whatever comes out is meant to be.
I know youāre headed out on the road to tour this September, where are you excited to go?
Michael: Chicago. Chicago shows are always amazing.
Keith: We genuinely love this city.
Whatās your favorite part about Chicago, other than Lollapalooza obviously?
Michael: Just the city in general, itās just a beautiful city.
Keith: Chicago feels like New York on Valium to me. In the best possible way, and I love both cities. But itās just a low key version here. Itās just a little bit more chill which I like.
Do you know what the name of the new album is?
Keith: Thatās under wraps.
Michael: If you have any ideas, let us know.
Keith: Oh no, Iāve named the album. Itās just under wraps. He just doesnāt know it, itās so under wraps.
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